The Most Bizarre Pre-Order Bonuses Of All Time

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Pre-ordering video games has turned into a bit of a controversial topic in recent years. Back when they could only acquire physical copies at a brick-and-mortar location, players would reserve or pre-purchase titles to ensure they could get their hands on them when launch day came around. Now, thanks to digital storefronts and a more robust supply chain, retailers seldom run the risk of selling out of the standard edition of a fresh release.

Faced with this shift, publishers and developers continue to look for new ways to incentivize buyers to pick up games early – often before they have even left the production cycle. This has become an increasingly hard sell thanks to the number of games that have come out in an unpolished or unfinished state in recent years. Many gamers have pushed for their fellows to cease pre-ordering titles altogether.

Resistance from the community hasn't stopped companies from rolling out pre-order campaigns, especially in the AAA space. While offering a discount on the price of a game remains a clear favorite, publishers and retailers have introduced a wealth of rewards for ordering early. Some of these pre-order bonuses failed to live up to their own hype, while others left players questioning the logic behind the bizarre would-be enticements.

Not only did Capcom decide to offer finger puppets as a bonus for "Super Street Fighter 4" GameStop pre-orders, but it put together an ad to push the promotion. The ad promised "The toughest fighters, the fiercest rivalries, and the most brutal knockouts" from the game ... but for your thumbs. It even highlighted matchups between Juri and Chun-Li, Zangief and El Fuerte, Ryu and Ken Masters, and Blanka and Dee Jay – all narrated by an announcer-style voiceover.

While some people found the concept amusing, the "Super Thumb Fighters" looked less like finger puppets and more like someone had cut the tips off of a pair of gloves and pasted cartoonish faces onto them. One viewer stated that the promo made them want to cancel their GameStop pre-order, while several others could scarcely believe it was a real incentive. Not exactly the desired outcome for any ad campaign.

To encourage pre-orders at GameStops in Italy for "Infamous: Second Son," Sony made the infamous decision to offer a package containing two cans of Red Bull and glow-in-the-dark condoms. The side of the accompanying box declared in all caps "A fill of energy for an explosion of pleasure!" – a statement that really speaks for itself.

While multiple outlets reported on the bizarre incentive at the time, it's important to note that there don't seem to be any photos of the condoms in question floating around on the internet. Similarly, they don't turn up in unboxing videos for the pre-order pack, so it's possible the special condoms never existed or didn't make it to distribution. Either way, handing out twin cans of plain-jane Red Bull qualifies as an odd way to get players to buy a game early.

If the "Second Son" condoms did exist, they weren't the first of their kind. Microsoft beat Sony to the punch back in 2004 when it used condoms to promote the launch of "Halo 2." They came in their own double-sided branded box, and have since transformed into rare collector's items.

In the world of pre-order bonuses, "bizarre" does not always mean "terrible." Sometimes items that seem straightforward at first glance hide baffling secrets just below the surface. Enter GameStop's pre-purchase incentive for "Resident Evil: The Darkside Chronicles." The retailer managed to get a hold of a special variety of t-shirts handed out by Capcom at 2009's Comic-Con and offered them to players to secure advance buys.

With the words "Let your Darkside out" displayed on black fabric, the garment looked like the standard promotional affair upon an initial inspection. However, flipping the shirt up revealed a zombie face printed on the inside. It seems that Capcom went with this design so that the wearer would pull the shirt up over their head, placing the zombie's likeness directly over their own face to represent getting infected.

While a nice (if potentially dangerous) distinguishing touch, this feature led TechCrunch to hold a giveaway that asked readers to "send in a picture of you lifting up your shirt (like you would with the zombie tee) showing us your non-zombie tee and gut." Though this took place over a decade ago, it's not hard to imagine the ways this prompt could go wrong. But hey, at least five people got free t-shirts.

Publishers often turn to cosmetics and other in-game perks to drive pre-sales for titles, and Electronic Arts is no exception. To encourage pre-orders for "Need for Speed: Payback," the company opted to offer the Platinum Car Park, a bundle of "five uniquely customised and tuned cars” accompanied by "exclusive Platinum Blue Tire smoke" for said cars (and only said cars). While the vehicles seemed like a straightforward offering for a racing franchise, the idea of using colored virtual smoke to entice players to buy early was met with a symphony of derisive laughter. As one individual on NeoGaf observed, this brought a whole new meaning to the term "smoke and mirrors."

It didn't help that the promo image that circulated for the offer simply read "exclusive tire smoke," leading many to conclude that EA had reserved a whole game feature for those who pre-ordered. While the company did clarify that the Platinum Car Park just came with a special shade of tire smoke, many players still saw this as a laughable incentive – especially since the unique smoke only worked with the five cars in the bundle. All and all, the move seemed to evoke memories of EA's shady track record with DLC and microtransactions, prompting certain gamers not to invest in "Payback." Kind of the opposite response of what any company hopes for with a pre-order incentive.