The Real Reason Blizzard Canceled The StarCraft FPS Game

March 31, 1998 saw the release of the first game in the StarCraft series, a title that helped put developer Blizzard Entertainment on the radar of every player in the world. As a huge figure in the real-time strategy genre, StarCraft made an immediate impact on the PC gaming sector, as well as competitive multiplayer and LAN play. The first title found success using a modified Warcraft 2 engine as well as near film-quality cinematics, something that actually brought the company's film department to fruition.

20-plus years later, Blizzard's baby has had its share of growing pains — strong expansions followed by declines in popularity, resurgences by canceled titles. Nothing's more evident of those pains than the recent cancellation of a StarCraft first-person shooter, codenamed Ares. Just a couple years in development, the Dustin Browder-led venture hit a wall, so Blizzard shelved it in favor of other franchises. It was a disappointing turn of events, but one that's certainly not out of the ordinary for the long-time developer. Let's take a look at the reasons why Blizzard canceled this StarCraft shooter.

No doubt Activision Blizzard wanted to change up management, so a potential reassignment for Dustin Browder certainly isn't out the realm of possibility at this point. Browder, the director of 2015's Heroes of the Storm, Blizzard's MOBA, hasn't had the best of luck with his recent projects. HotS never reached the status of a Dota or League of Legends, which likely had bearing on his 2016 shift to a new project — the StarCraft shooter.

Frankly, the game just didn't live up to expectations. While it has a loyal following, it hasn't reached the heights of Blizzard's other larger-than-life franchises. In fact, December 2018 saw the end of its official esports structure and a shift of multiple dev team members to other projects. With Browder already on to StarCraft, HotS faltered, and unfortunately, the new FPS then suffered an even worse fate. Now, there's no telling what Browder will end up working on.

If you want to spark joy among video game fans, announce a brand-new Diablo game. Just make sure it's a mainline series entry and not some mobile spinoff. With Diablo Immortal in the works, the gaming world will have its appetite for dungeon crawling satiated in, presumably, the near future. People will have to wait a while longer to see a true sequel to the series, but rest assured that it's in the works and already being shown off internally.

According to a report from French newspaper Le Monde, members of the team's Versailles, France office have seen a build of the game very recently, and things are looking promising. Based on this information, there's a good chance that fans could get a look at the game at 2019's BlizzCon. With the team hard at work on this new project, no doubt they needed some extra hands on deck — yet another reason to cancel StarCraft and shift focus to a game that people are pining for.

Ask any engineer: many experiments fail and never result in a functioning product. They're often used to test hypotheses, new equipment, or complex theories that almost no one understands. What you often don't hear is the fact that experiments happen in game development as well, and that's actually how the StarCraft first-person shooter began. In 2017, a small team commenced work on a new project to see how a StarCraft experience would work on the Overwatch engine. The company hoped to increase development efficiency by shifting as many franchises as possible to the same tech.

Within two years, Blizzard had a concept complete with prototypes featuring a playable Terran marine gunning down Zerg aliens. Unfortunately, fans didn't learn much else during the initial cancellation report and who knows if more information about the project will ever get out. Frankly, it's not all that common to get the details we received about this game. It's a reminder that there's so much about game development that the general public never gets a chance to hear about, see, or play.

In a year filled with massive layoffs, canceling a project often results in dedicated people losing their jobs. Thankfully, the shelving of the StarCraft FPS wasn't accompanied by any trips to the unemployment office. Instead, the team working on the game simply shifted to other games like Overwatch and Diablo. Still, there's a lot of work left on the metaphorical table, as Ares sounded like it was off to a good start. Unfortunately, that good start may have been too slow for the top-level executives at Activision Blizzard.

A source cited in Jason Schreier's Kotaku report mentioned that "development progress was slow." With Blizzard already notorious for lengthy development cycles — Diablo 3 was famously in the works for a decade — the company has put a recent focus on streamlining its work. That's why Ares began, as a way to test and see if more games could shift to the same game tech. Two years down the line, the new StarCraft just didn't carry enough cache to stay in active development, and slow progress may have played a part in that.

Blizzard crafted a clever, easy-to-follow pitch for Ares: "Battlefield in the StarCraft universe." Dev teams often boil down game ideas to these quick elevator pitches because people outside of the project can immediately get the gist. With "Battlefield meets StarCraft," you got an understanding of what the game would be: a first-person shooter with a science-fiction backdrop. While a good idea, it may have turned off Activision Blizzard execs after the poor sales and horrid technical issues surrounding EA's Battlefield 5.

In February 2019, EA told investors that its new entry in the long-standing series hadn't hit its sales expectations, partly due to its delay to a congested November and partly due to its gameplay issues during launch. After selling nearly a million less copies than projected during Q3, Battlefield continued to struggle with performance and poor communication from developer DICE. All that said, Activision Blizzard likely looked at these problems closely when re-assessing its stance on the StarCraft FPS. Sometimes, comparing a new project to an existing game doesn't work out as well as hoped.