Sony's $1 Billion Epic Games Investment Is Turning Heads
The video game industry has received a huge cash injection in recent years. Microsoft's $68.7 billion purchase of Activision Blizzard essentially set the internet on fire. Shortly after this milestone, Sony picked up former Microsoft developer Bungie for a more modest but still steep $3.6 billion. Even though Xbox head Phil Spencer once shared his dislike for the division caused by the console war, it's obvious that companies are still willing to wager hefty amounts with the hope of raking in even bigger profits down the line.
Though Epic Games — the company behind "Fortnite" and the Unreal game engine — still maintains its autonomy, the American developer and publisher has received massive investments from Sony in the past. In 2020, Sony pumped $250 million into Epic Games and gained a minority stake in the company. A year later, Sony invested a further $200 million into Epic. Now, it seems that Sony is willing to funnel an even larger sum — a whopping $1 billion — into Epic for future development, and the gambit is turning a lot of heads.
Fans weigh in on Sony's $1 billion investment into Epic Games
Sony's exact intentions regarding the massive influx of funds into Epic Games has been largely left to speculation. Each press release regarding the investments has been light on specifics, instead offering generalizations about new projects and technological partnerships. This has left Sony and Epic fans — as well as the video game industry at large — pretty much to their own devices when determining what the two giants might be cooking up behind the scenes.
In a Reddit thread discussing the move, user King_A_Acumen suggested that Sony is most interested in Epic's Unreal Engine and its potential for PSVR2 applications. "In this [particular case] the investment from Sony into Epic seems to be mostly VR oriented ..." the Redditor said. Another person commented that the partnership between Sony and Epic might not have anything to do with video games, but could instead pertain to Sony's music and film divisions. Some Twitter comments seemed a lot less optimistic. For example, one individual saw the maneuver as Sony's attempt to diversify its assets in response to its alleged failure to compete with Xbox Game Pass. Fans of PS Plus and PS Now were quick to jump to the defense of the services, however.