Why Amouranth Invested $2 Million In Activision Blizzard
Kaitlyn "Amouranth" Siragusa is one of Twitch's most popular streamers. However, after receiving multiple bans, she's become something of a controversial figure in the community. Most of her bans are due to her persistence in pushing the boundaries of the Twitch TOS to find new ways to provide content for her audience. And although she's controversial, she's hugely successful, bringing in over $1 million a month. Her success hasn't gone unnoticed either. At this point, many up-and-coming streamers even look to her for guidance on how to build a community.
Lately, however, it's what Amouranth has been doing off-camera that has people talking. Specifically, she purchased a gas station for $4 million, puzzling fans last year. Additionally, she bought a plastic ball company, starting a new meta on Twitch. From a viewer's perspective, Amouranth appears to be diversifying her assets and getting her money to work for her. Continuing this trend, she's dipped her toes into the stock market once again to make a risky investment that's raising eyebrows.
On March 28, Amouranth surprised everyone by announcing on Twitter that she bought $2 million of Activision Blizzard stock. At first glance, investing in Activision-Blizzard is extremely risky. Here's why Amouranth decided to go for it.
Amouranth invested in a company in turmoil
Thanks to multiple lawsuits related to its ongoing toxic workplace culture, Activision Blizzard has been struggling, but there is a spark of hope. Around two months ago, Microsoft set an acquisition for $68.7 billion in motion, potentially saving the decaying Activision Blizzard. However, Microsoft's deal to buy Activision-Blizzard is looking shaky. There's a strong possibility the FTC will block the deal due to regulatory matters. If this happens, the future of Activision-Blizzard will be uncertain, and investors could lose out on a big payoff.
But where there's a great risk, there are also great rewards. For example, Amouranth's $2 million dollar investment could see huge returns for her with a "20% Uncorrelated return," according to Amarounth on Twitter – that's a $400,000 return on her initial investment. Of course, this is all assuming the deal between Microsoft and Activision-Blizzard goes through.
Amouranth also added that she wants a seat on the Activision Blizzard board to help "de-objectify Women." In addition, she claims that she wants to restore the paintings in "World of Warcraft," changing them "From bowls of fruit into women." Amouranth is most likely making a joke that Activision Blizzard's idea of making "World of Warcraft" more inclusive by replacing paintings of provocative women in-game with images of fruit. Even so, it seems as though Amouranth is very confident in her decision to invest in a company that has fallen in the public eye.